Bank of America’s AI Chatbot Erica Hits 3B Interactions Amid Market Skepticism
Bank of America's AI-driven chatbot Erica has surpassed three billion customer interactions, marking a milestone in banking technology adoption. Despite this achievement, investor sentiment remained tepid, with BAC shares dipping slightly in Monday trading.
The chatbot now serves 50 million users, averaging 60 interactions per client. Forrester analyst Peter Wannemacher attributes Erica's success to its consistent accuracy, which has elevated trust in Bank of America's mobile platform. The app now outperforms customer expectations in 23 of 25 key categories according to Forrester research.